Packaging research answers questions such as: is my packaging attractive enough? Does the packaging tell the right story? Does the packaging appeal to the right target group? After packaging research, you can adjust your packaging where necessary and tailor it more to the wishes of your target group. We are committed to a flexible, first-class and qualitative approach. Our studies are carried out by experienced people and are therefore of a high level. Consumer’s view in the picture Whether it is a change to existing packaging, a new packaging design or a completely new form of packaging: a packaging study by Normec Sensory can help you with this. Through packaging research, you discover how the consumer thinks about the packaging. There are several possibilities for this research. With online packaging research, the design of packaging is assessed. If it is important for a respondent to assess the physical packaging, this can be done with a packaging study on location. The advantage of this set-up is that one can, among other things, grab the packaging, use it and get a correct picture of the size of a package. Finally, there is also the possibility to have a package assessed by means
Would you like to have a product tested for taste? Normec Sensory can help you with good and expert taste research. In our ‘Smaakhuis’ we arrange for your products to be tested by your target group. This gives you a good idea of how your target group thinks about your product. We are committed to a quick and qualitative approach. Because of our experience, we carry out taste research at a high level. Product research Taste tests make up an important part of product research. In a taste survey, a group of respondents will taste a product and indicate on the basis of different aspects of a questionnaire what they think. By doing a taste test, the weak components of the product can be brought to light. This may be important if you want to bring a new product onto the market, but also when improving a product that is already on the shelves. You can choose to examine one product separately, monadic research, or to test several products comparatively with each other. In the research, your product can be sold against an (other) A-brand or private label. This way you know how your product scores compared with competitor. Efficient
Not only foods can be tested at Normec Foodcare. Non-food products such as cleaning products, personal care products and animal-related products can also be subjected to an investigation to find out what the consumer thinks of the quality. We are committed to a first-class and qualitative approach. Because of many years of experience, tests are performed at a high level. Daily practice Non-food products are generally not tested in our ‘Smaakhuis’. These are products that cannot be easily reduced to a taste test. Consider, for example, a shampoo that the respondent must use in the shower or an all-purpose cleaner that can best be tested as part of a cleaning routine. Instead of in the ‘Smaakhuis’, these products are therefore tested in-home, by consumers at home. The respondent can use the product at a time and in a way that he or she is accustomed to. This gives you a good idea of how the consumer experiences the product when it is used in daily practice. Get started with the product at home We work with a test panel consisting of respondents from all over the Netherlands. Our panel consists of people with different backgrounds, so that it is possible
A quality programme can help you determine whether the level of your product is good throughout the year. As part of the quality programme, a product is tested several times a year by Normec Sensory. We are committed to a first-class and qualitative approach. Thanks to our many years of experience, we know how to carry out the research. Position in the market By means of a quality programme, the position of your product in the market can be maintained or improved. Questions that accompany a quality programme include: how does my product score over time? Will the consumer assessment remain stable? How does the competitor develop? In the quality programme, we look at your product together to find out which research is most suitable in order to answer your questions. Quality and reliability Quality programmes can consist of monadic research and/or comparative research. Monadic research (one product) is often chosen when there is no direct competitor and maintaining a stable consumer assessment is the goal. If there are direct competitors, a fixed programme of comparative tests is usually held. Furthermore, we will choose a suitable sample in consultation with you. It is also possible to select a specific target
In-home research is one of the most reliable forms of product research. We ask for the opinion of the user in his or her familiar surroundings. This may be at the consumer’s house or in an area where the product is normally used. It is also possible, for example, to include the opinion of family members in the product review. The result: an answer that is as objective as possible. The main benefits Very suitable for both food and non-food products. The testing of products occurs at a time when respondents normally consume or use them. A high response rate. The respondent has no time pressure and gives his or her opinion when it is convenient. There is no influence from the interviewer. The given answers are honest and thought out. The result reflects the typical household opinion. We select new respondents for each survey. How does it work? Respondents receive a product at home. They review the product without any external influence at a time they would normally use it. By means of an online questionnaire, they answers questions about the packaging and the ease of use. Ten days after delivery you will receive the report from us. All
Would you like to test a new product or concept at an early stage? Normec Sensory can help you with this. With a concept study you can find out if there is potential in your concept. We are committed to first-class and qualitative approach. Normec Foodcare helps you where necessary in the concept phase of your product. Several possibilities The results of a concept study give you the opportunity to adjust and improve your concept before the product reaches the shelves, because it gives a reliable impression of the consumer’s opinion. The concept research can be set up in different ways. Do you have multiple ideas about a new product? We can contrast the concepts in an investigation and determine which concept has the most potential. It is also possible to test already introduced, perhaps disappointing, concepts. This can lead to new insights and give the concept a second chance. Furthermore, a concept-product-fit test is possible, whereby first the concept and then the product is assessed by the respondents. This way it can be determined whether the product fits the concept and vice versa. In a number of cases, online concept research is a possibility.
Want to know if your product appeals to consumers? And what (possible) improvements are there? By carrying out a private label research you will find out. After all, a consistent quality of your private label product is very important. The main benefits The quality of your product is ensured. Weak links become areas for improvement. The test persons are a good reflection of supermarket visitors. How does it work? During a private label research we test the quality of your private label. The aim is to find weak links and turn them into areas for improvement. Respondents test and rate the product. This can be done in our Smaakhuizen or with an In-home research. Our test persons are a good reflection of your supermarket visitors. Respondents come from all over the Netherlands and have different backgrounds and characteristics. Areas for improvement You decide for yourself whether you want your product to be tested blindly or as marketed. It is also possible to have taste, image and product packaging reviewed. Private label research provides the answer to the question of what customers think of your product. Based on these results, you can rise the standards for your curren supplier. Or you
Are you going to launch a new product? Are you curious about the opportunities of your concept? We are specialised in all forms of product research and are happy to give you advice. We can help you find the right research method for your product. With product testing you discover what the customer thinks about your product and what their needs are. It provides insight into typical product characteristics such as packaging, taste experience, smell and experience. Op deze manier ontdekt u hoe u het product het beste in de markt kunt zetten. This way, you will discover the best way to launch your new product. Specialised in product research • We have been conducting various types of product testing for years. Together with you, we look at which research suits best with your product. • In our Smaakhuizen we conduct taste tests. A special created panel tests, tastes and evaluates your product. This way you get good impression of what the consumer thinks of your product. • Want to know whether a new concept appeals to the right target group? With a concept research we test if your concept has potential. It does not matter which phase you are
Het Smaakhuis is a test facility for, among other things, taste research by Normec Sensory. We have a test facility in Amstelveen, Alkmaar, Den Bosch and Antwerp. A special local panel with people who find it interesting to test products regularly has been set up for het Smaakhuis. Due to the special and efficient workflow, we can offer this type of research at a very competitive price. Our test centre is mainly focused on short monadic (one product) and comparative taste tests. Tasting days are organised every day in Het Smaakhuis. On such a day panelists participate in one or more tests. These tests are generally completed within one day, the report including conclusions will be available within a few days. Het Smaakhuis was established to conduct short taste tests, but of course we can also conduct extensive tests. When you think of a short taste test, you can think of testing on to three products, a short questionnaire and a standard target group. The starting point is that the panel members visit the test centre for multiple examinations. We always will discuss an extensive test with more complex shapes with you. For example, a customised test with a specific
The Normec NormBase is a database containing all the studies we have conducted. In-home research as well as location research and street interviews are also included. This database contains the average scores of all studies. This is unique in the market. This wealth of information sets a standard for more than three thousand specific product categories. Each product category has its own standard. This enables us to advise you even better about the opportunities of a product (introduction). The main benefits Norms for more than 3.000 categories. Quicker interpretation of research results. Less research into referees needed. The standard is always determined by several products. Free for all Normec Sensory customers
After conducting a taste test, different results can be obtained from the research. You can fulfill the expectations of the consumer and score a positive result, but it can also happen that the product does not fully meet the expectations. This often raises questions such as: ‘Why is my product not scoring well?’ ‘What should I improve first?’ and ‘Is it useful, for example, to make the product lighter in colour?’. These are questions you can include in a Penalty Analysis. With a Penalty Analysis you will discover which aspect you need to work on first Normec Sensory helps you on your way professionally and personally with the right research The Penalty Analyse explained A Penalty Analysis determines the size of the ‘penalty’ for not scoring optimally on the diagnostic aspects. Diagnostic aspects are the aspects with ‘just right’ in the answer scales. This is how it works An example: sixty percent of respondents may find that a product is not crispy enough. The average score can then be 1.6 points lower than the score given by respondents who felt the crunchiness was ‘just right’. In addition, thirty percent of the respondents in the same test indicated that they do
Online research is held among our iPanel-members. This panel consists thousands of national participants who have already participated in an in-home or location investigation. We extensively register which products and brands these people use. The most important benefits Online research is specifically focused on concept- and product tests. Our panel members form qualitatively good panel. The members their background data and product use is unique and expanded. The reporting is fast and complete. How does it work? Online research is ideal to test your concept. We send a questionnaire to a selected group of panel members. For example an image of the packaging or product description. Based on these ratings we make a rapport.
Adjusting the recipe of an existing product often leads to an exciting period. Will current customers continue to buy the product just as often? We help you to avoid this tension with our research. The main benefits Adjust the recipe without the risk of a drop in sales. Short lead time: results after one week. Insight into possible further improvements. We include results in our unique Normec Normbase. How does it work? Whether the consumer shouldn’t notice any difference or you should taste the improvement, our tools always provide an excellent map of how the consumer reacts to the adjustment. A recipe adjustment can be tested monadically or comparatively. We test your product monadically if there is no direct competitor and the goal is to maintain a fixed consumer rating. If there are direct competitors, we conduct a comparative study and in combination with, for example, our penalty analysis, we then make it clear where the differences lie. It also shows which aspects you need to improve first. In addition, we always compare the results with the Normec NormBase. This is a unique database containing all the studies we have conducted. This wealth of information sets a standard for more
A complete taste test, extended label check and microbiological analysis in one research? That’s our IntroScan. In a short period of time you will get a complete and reliable picture of your product opportunities. The main benefits A full product test including reporting. The ability to perform microbiological and chemical analyses. An extensive label check including improvement areas. A fast turnaround time. How does it work? Our IntroScan offers you an extensive product test. Your product is tested for taste by a reliable and representative target group. Our colleagues from Normec Label & Specifications also conduct an extensive label check. Normec Foodlab also analyses the nutritional values of your product. Various microbiological and chemical analyses are possible. This way you get the best of three worlds together in one complete report. This is unique in the Benelux. All components are carried out simultaneously. This allows us to give you a complete picture in a very short time. The Normec IntroScan can also be used as a ‘marketability report’.